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TIPS & ADVICE
Instagram Tips for New Artists
So, you’re an artist stepping onto Instagram for the first time. What do you share, how often, and how do you build a following that actually cares about what you do? Here are focused content ideas, best practices, and tips inspired by what works, all in your own creative voice.
Content Ideas
Finished artworks and works in progress: Show both your polished pieces and the steps in between. Audiences love seeing the evolution.
Behind the scenes & resource tools: Snap your workspace, your tools, sketches, or even your materials.
Story & inspiration: Share what inspires you, what your struggles have been, and what themes you care about most. Let your personality and influence come through.
Experimentation & failures: Not every piece needs to be perfect. Posting “failed” sketches or ideas can be powerful too as they build trust and show growth.
Video clips & reels: Short videos of you painting, performing, or working. These reach further and engage more than static images alone.
Best Practices & Consistency
Pick a visual style or theme early on such as colour palette, lighting, filters and stay consistent. It helps your feed feel recognisable.
Create a posting schedule you can stick to, this can be twice a week to start, then adjust. It’s better to be consistent than overly ambitious and burn out.
Craft captions with meaning. explain your process, reflect on challenges, ask questions to your audience, and don’t just post for the sake of posting.
Use hashtags wisely: mix popular ones with niche ones relevant to your style or location. Also use location tags, only if relevant.
Engage with your audience: reply to comments, follow or mention other artists, share on Stories. Real connection builds real following.
Common Pitfalls to Avoid
Don’t wait till everything is “perfect” to post. Perfection can become procrastination.
Avoid posting only your best work, if your feed is all highlight reels without the journey, people might feel like it’s unattainable.
Don’t overuse filters or effects, if they distract from your art, they do more harm than good.
Don’t ignore analytics or feedback. If certain posts are doing better, try to understand why and iterate.
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