Behind The Music: KSI
Musically Unorthodox
November 25, 2025
SPOTLIGHT
Krept’s Journey: From Rapper to Baby Business Success
Known for his chart topping success in the UK rap scene, Casyo Johnson mainly known as Krept has taken an unexpected yet inspiring turn in his career. In a episode of The Diary of a CEO with Steven Bartlett, Krept opens up about his transition from music to business, co-founding the all-natural skincare brand Nala’s Baby, and how fatherhood changed everything.
Turning Fatherhood into a Brand
Inspired by the birth of his daughter, Krept co-founded Nala’s Baby, a natural skincare brand tailored for babies. What started as a personal mission to find safe and gentle products quickly grew into a nationwide success, with the brand now stocked in major UK retailers.
Bridging Cultures and Communities
Krept’s transition into business is about more than products, it’s about representation. He’s passionate about showing young people, especially from underrepresented backgrounds, that success isn’t limited to one lane.
More Than Music
Krept’s story is one of vision and versatility. From chart topping albums to changing nappies and launching brands, he’s redefining what success looks like, one venture at a time.
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