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SPOTLIGHT

The Story Behind the Music: Burna Boy

Over a decade since his debut, Nigerian superstar Burna Boy is preparing to release his seventh studio album, I Told Them…. In a candid conversation with Zane Lowe at Rock And Soul NYC, the Grammy-winning artist delves into the inspirations behind the new project, his personal growth, and the people who’ve shaped his sound and outlook.

Musical Roots and Life Lessons Behind the Album

Joined by Zane Lowe, Burna Boy embarks on a nostalgic journey through the vinyl collection at Rock And Soul NYC, reflecting on the music that has influenced his sound and career. Yet, the conversation goes deeper than just records. Burna Boy reveals that numerology plays a significant role in his new album, I Told Them…, centring around the concept of the “12 jewels”, a set of guiding principles such as knowledge, wisdom, and understanding that have shaped both his life and creative process.

Creative Collaborations and Influences

Burna Boy also opens up about his experiences working with a diverse range of artists, including J. Cole and RZA. These collaborations, he says, have helped him expand both musically and philosophically, giving I Told Them… a more layered and mature sound.

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